Welcome to Technology of Fashion
In this inaugural article, Technology of Fashion introduces itself as a hub for exploring how technology is reshaping the fashion industry. Our focus is on innovations that impact both brands and customers, critically examining tech trends to see if they truly meet industry needs. With generative AI capturing global attention, we’re asking: how much will this technology actually shape fashion? And could visual AI, focusing on personalized fit and measurement, be more significant for consumers?
At the heart of this conversation is SartorFit, a leader in visual AI for made-to-measure fashion, who—along with other pioneering companies—is tackling some of the unique challenges in fashion tech today.
The Hype Around Generative AI: Does It Really Fit Fashion?
Generative AI has disrupted industries from art to text generation, with platforms like OpenAI leading the charge in content creation and personalization. In fashion, its promise includes AI-generated designs, trend predictions, and marketing personalization. While these developments are exciting, there’s a crucial question: does generative AI address the specific needs of fashion customers?
Fashion is unique. Its core challenges revolve around personal taste, body shape, and fit—factors that are less relevant in tech-driven industries. Generative AI may be able to create innovative designs or predict trends, but fashion remains a hands-on, tactile experience where the way a garment fits can make or break a purchase.
Where Generative AI Falls Short: The Role of Fit and Measurement
One of the largest issues in online fashion retail is fit. Customers want clothes that are comfortable and flattering, yet returns due to poor fit are a persistent problem. Generative AI’s potential to create design and marketing content doesn’t directly address this issue. Without a tool to bridge the gap between design and actual body measurements, it can only partially meet consumer needs.
Here’s where visual AI and body measurement technology stand out. Rather than focusing solely on creative design, these technologies aim to ensure that customers find clothes that genuinely fit their bodies—something crucial to the success of online shopping in the fashion industry.
SartorFit: A New Approach to Visual AI in Fashion
Enter SartorFit, a fashion technology company that takes a different approach. Through its body measurement AI solution, SartorGuide, SartorFit is bringing made-to-measure fashion online. Using visual AI, SartorGuide offers a practical answer to the age-old problem of fit, ensuring that customers can shop online for clothes tailored to their body shapes.
SartorGuide and SartorFit’s Upcoming Platforms
SartorGuide is integrated into SartorFit’s upcoming platform, Sartor.io, designed as a space where consumers can discover and shop for made-to-measure clothing from a variety of brands. Another forthcoming platform, Fasile, focuses on made-to-measure and personalized fashion, allowing users to find brands dedicated to customization. This multi-platform approach makes SartorFit one of the few companies that aims to give consumers a truly personal, tailored shopping experience.
The Growing Impact of SartorFit in Tech Circles
SartorFit’s advancements have not gone unnoticed. The company is a member of both the Microsoft Founders Hub and the NVIDIA Inception program, prestigious incubators that support innovative tech companies with resources and mentorship. Much like how OpenAI spearheads generative AI, SartorFit stands as a leader in visual AI for fashion, advancing how brands and customers interact with made-to-measure fashion online.
Other Players in the Space: Innovators in Fashion Tech
SartorFit isn’t alone in tackling fashion’s unique challenges, and several other companies are making strides with their own approaches to fit, personalization, and tech-driven shopping:
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ZOZO and the Zozosuit:
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ZOZO’s Zozosuit captures body measurements through a specially designed suit that uses markers to scan the body. Although innovative, it requires customers to wear a physical suit, whereas SartorGuide’s visual AI is entirely digital and seamlessly integrated.
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TrueFit uses data analytics to provide size and fit recommendations for major retail brands. However, it’s limited to helping customers choose the best pre-existing size rather than offering truly custom-fit clothing like SartorFit’s made-to-measure options.
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3DLOOK generates 3D avatars and measurements, popular among custom clothing brands. While effective, it involves a separate scanning process, unlike SartorGuide, which aims to make measurements a part of the standard shopping experience on Sartor.io and Fasile.
Why Visual AI and Body Measurement Technology Are the Real Game-Changers
Generative AI offers compelling possibilities, but its impact on the core issue of fit remains limited. Visual AI and body measurement technology directly address consumer pain points in fashion, particularly online shopping and sizing accuracy. Companies like SartorFit, by focusing on these practical needs, offer a solution that feels more tailored to the industry.
SartorGuide’s integration of visual AI allows SartorFit to bring online shoppers an experience closer to that of a traditional tailor, supporting both sustainability and customer satisfaction by reducing fit-related returns. It’s this commitment to meeting real customer needs that gives SartorFit a significant edge in fashion technology.
Conclusion: Technology of Fashion and the Future of Visual AI
At Technology of Fashion, we’re excited to see how SartorFit and others in the industry will continue to push fashion technology forward. Generative AI may be trendy, but companies that prioritize fit, sizing, and personalization—using visual AI and other measurement technologies—are poised to make a more lasting impact.
Stay tuned as Technology of Fashion follows SartorFit and other innovators to bring you insights, trends, and tech breakthroughs shaping the future of fashion. We’ll continue to track how companies blend creativity with practicality, meeting consumers where they need it most and creating a new standard for online shopping.
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